SnapMe Creative Agency

Category: digital marketing

  • Ways to Engage Holiday Shoppers

    Ways to Engage Holiday Shoppers

    Get Ready for the Holiday Shopping Season!
    With the holidays approaching, now’s the time to finalize your marketing plans. To stand out in the busy season, a diverse and engaging strategy is key. Combining geofencing, social media, and retargeting campaigns can boost year-end sales by reaching consumers in multiple ways.

    Geofencing targets shoppers near competitors by sending ads that drive them to your store—plus, it tracks how many visit after seeing the ad.

    Social Media Ads engage potential customers where they spend their time, encouraging interactions that build brand awareness and loyal followers—valuable now and beyond the holidays.

    Retargeting keeps your business top-of-mind by showing ads to visitors who left the website without buying, nudging them back to complete their purchase.

    The holiday season is the perfect chance to boost your sales with a well-rounded marketing plan. Contact us today to craft the ideal holiday strategy!

  • The Importance of Putting Together a Comprehensive Marketing Plan

    The Importance of Putting Together a Comprehensive Marketing Plan

    Why Every Business Needs a Marketing Plan
    A solid marketing plan isn’t just helpful—it’s essential. It sets the direction, defines your goals, and helps you stand out in a competitive market. Without one, even great businesses can fall flat.

    What Is a Marketing Plan?
    It’s a roadmap that outlines how your business will reach its audience, meet goals, and measure success. The best plans are built on research, strategy, and clear objectives. Major brands don’t leave this to chance—and neither should you.

    Key Steps to Build One:

    1. Do the Research: Understand your market, competitors, and ideal customers.
    2. Set Goals: Define what success looks like—whether that’s more leads, visibility, or sales.
    3. Choose the Right Strategies: From SEO to social media to paid ads, select tactics that support your goals.
    4. Measure & Adjust: Track progress and tweak your approach as needed. Without ongoing adjustments, even a great plan can fall short.

    Why Work With a Pro?
    Not every business owner is a marketer—and that’s okay. Our team brings the experience, tools, and insight needed to build a smart, tailored plan that actually delivers results.

    Ready to take the guesswork out of marketing?
    Let’s talk. Schedule a free consultation and let’s plan your success story—together.

  • The Recent Changes to Google

    The Recent Changes to Google

    The most common digital marketing question we hear? “How do I get found on Google?”

    As with any tech, Google is constantly evolving—updating its algorithms, testing new features, and refining how information is delivered. If it feels like the search results page looks different every time you use it, you’re not imagining things.

    Lately, Google has been rolling out new features like AI Overviews, richer visuals, product comparisons, and updates to how business profiles are displayed. These changes often appear gradually or vary by user, which can make things feel inconsistent.

    So, what does this mean for your business?
    In short: you have to stay active. The days of “set it and forget it” are over. SEO, SEM, and your Google Business Profile still matter—more than ever, in fact. These tools help Google recognize your business as relevant, trustworthy, and worth showing to searchers.

    Google’s goal is clear: deliver the most helpful information fast. Your job is to make sure your content and presence support that goal.

    We know keeping up with Google isn’t at the top of your to-do list—but it’s at the top of ours. Our Digital Strategists stay on top of the latest changes so you don’t have to. Whether you’re unsure about your current strategy or want to improve your visibility, we’re here to help you stay ahead.

    Got questions? Let’s talk. We’ll help you stay in front of the right people, no matter how often Google changes the game.

  • Geofencing: A Powerful Tool for Location-Based Marketing

    Geofencing: A Powerful Tool for Location-Based Marketing

    Geofencing is a location-based marketing strategy that uses longitude and latitude to create a virtual perimeter around a specific geographical area. This virtual perimeter, also called a “geofence,” allows businesses to send personalized messages to mobile devices that enter or leave the defined boundary.

    How Geofencing Works

    Geofencing works by setting up a virtual boundary around a location using latitude and longitude within a 2” boundary. When a mobile device enters this area, it triggers a predefined action, such as sending a push notification or displaying an ad.

    Benefits of Geofencing

    • Targeted Advertising: Geofencing allows businesses to send relevant messages to a specific target audience, ensuring that marketing efforts reach the right people at the right time.
    • Increased Engagement: Location-based notifications are more likely to prompt action from mobile users, increasing the likelihood of visits and conversions.
    • Improved Local Sales: By focusing on a particular geographic location, businesses can attract more local customers and increase foot traffic.
    • Enhanced Customer Insights: Collecting location data provides valuable insights into customer behavior patterns and preferences.
    • Cost-Effective Marketing: Geofencing allows for efficient allocation of advertising budgets by targeting only specific geographic areas.

    Geofencing Examples

    Geofencing has various applications across different industries:

    • Retail: Stores can send promotions to customers who are nearby or in a competitor’s location.
    • Automotive: Dealerships can target individuals leaving a competing dealership.
    • Events: Concert and event producers can geofence venues with offers for upcoming events.
    • Health & Fitness: A gym could send a free day pass offer to people who are near a fast-food restaurant during lunchtime.
    • Hospitality: A coffee shop could send a coupon for a free pastry to people who are walking by on a cold morning.

    Conversion Tracking

    SnapMe also provides conversion tracking. This is where we set up a virtual perimeter around a specific physical location, often a business, to measure the effectiveness of your advertising. 

    When a mobile device that has previously been exposed to one of your digital ads enters this defined area (i.e. comes into your store or business), it is counted as a “conversion,” indicating that the ad successfully influenced a visit to the location. This allows you to track the real-world impact of your digital ad campaigns, showing how many individuals who saw your ad subsequently visited a physical store or location.

    Interested in learning more about geofencing and how it can help you? Reach out!

  • Diversify Your Marketing Tactics

    Diversify Your Marketing Tactics

    Why Keeping Your Google My Business Profile Updated is Essential

    With information readily available, today’s consumers are more informed than ever. A recent study by Semrush found that nearly 60% of Google searches end without a click, as users often start a new search or end their session. However, the study also revealed that 30% of all clicks go to Google-owned properties like Google Maps and Google Images. While this shift can affect how businesses rank on Google Search, it also highlights the importance of maintaining an active online presence.

    Since 30% of clicks are directed to Google’s own platforms, keeping your Google My Business (GMB) and Maps profile updated is key to reaching potential customers. An outdated profile can lead users to incorrect information, causing businesses to miss out on new leads. Regularly updating your listing with current information, posts, and photos not only helps potential customers find you but also signals to Google that your business is active, improving your search ranking. Taking these steps is essential in building a strong digital marketing presence.

    Diversify Your Marketing Strategy to Maximize Your Reach

    The key takeaway from recent findings is that businesses shouldn’t rely on just one marketing tactic. While online search is often the first step consumers take when shopping, it’s important to keep engaging them throughout their buying journey. Tools like Social Media Ads, Location Targeting, and Programmatic Video Ads allow you to reach consumers across multiple platforms, ensuring your marketing strategy is well-rounded. Combining these tactics with an updated online listing presence creates a strong online foundation that attracts potential customers.

    Although millions of users turn to Google daily to search for products and services, relying solely on Google Search ads isn’t enough. To make a bigger impact, regularly update your online listings and use various marketing tools like Social Ads, Targeted Display, and YouTube Ads. This approach helps create a dynamic marketing campaign that reaches your audience wherever they are. Contact SnapMe today to learn how we can help you build a diversified strategy that delivers results!

  • Prioritize Your Audience Over Ad Placement

    Prioritize Your Audience Over Ad Placement

    There are countless online advertising strategies available to boost business, but a common mistake advertisers make is focusing too much on where their ads appear rather than who is seeing them. Over time, it’s been proven that targeting specific audiences is far more effective than simply focusing on ad placements. While there are exceptions to this, for most advertisers, reaching the right audience is key.

    In this blog, we’ll explore what ad placements are, how to effectively target your audience, and why focusing on who sees your ad is more important than where it’s placed.

    What is an ad placement?

    An ad placement refers to the website or app where your ad is displayed. While ad placement is still important, it shouldn’t take priority over who you’re targeting. Regardless of the strategy, our team ensures that every ad we place appears on legitimate, brand-safe websites and apps.

    How do you reach your target audience?

    This depends on your business. The first step is identifying who your customers are and determining how to reach them using various targeting options. Our team will guide you through selecting the right channel (e.g., Display, Facebook, Instagram, LinkedIn, Snapchat, YouTube, OTT/CTV apps) and layering in additional targeting methods like demographics (age, gender, income), interest/in-market audiences, site retargeting, and more.

    Why should I prioritize targeting my audience over ad placement?

    Digital advertising is a highly sophisticated and powerful tool that allows for precise audience targeting. Taking full advantage of these capabilities helps maximize business growth while minimizing wasted ad spend. As regulations may eventually limit targeting options, it’s important to use these tools now, because your competitors certainly are. Advertisers who focus solely on where their ads appear, rather than who they’re reaching, risk falling behind.

    Conclusion

    Advertisers who prioritize ad placements over audience targeting are likely to see weaker campaign results compared to those who know that targeting the right people is crucial. These advertisers may even conclude that advertising doesn’t work. By partnering with our agency, we can help you optimize your ad spend and build campaigns that deliver positive results. Contact SnapMe today!

     

  • Unlocking Email Marketing Success

    Unlocking Email Marketing Success

    Why not try some fresh marketing tactics for your business? Contrary to the belief that companies send frequent emails just to annoy their subscribers, email is actually the preferred communication method for most customers-and it delivers an impressive return on investment.

    Still skeptical? Take a look at these email marketing statistics:

    • HubSpot reports that marketers ranked email marketing as their most effective strategy, with 79% placing email campaigns in their top three marketing channels.
    • 64% of small businesses use email marketing to connect with customers.
    • SnovIO Labs found that 72% of customers prefer email as their main communication method with a brand. Similarly, 36% of consumers say email is how they stay updated on company changes, according to Inside Intelligence.
    • Barilliance notes that 19.8% of all transactions originate from email correspondence.
    • And most importantly, email marketing generates an average ROI of $36 for every $1 spent.

    Sounds enticing, right? We get it-starting an email campaign can feel overwhelming, especially if you’re unsure where to begin. That’s where we come in! We’ll guide you through every step, from building a contact list and setting up on a reliable email platform to writing and sending your emails. Interested in getting started? Contact SnapMe today!

     

  • Is Geofencing A Good Fit For You?

    Is Geofencing A Good Fit For You?

    Geofencing is an effective tactic for targeting specific audiences by serving ads based on their location. However, it’s not a one-size-fits-all solution, and not every advertiser will benefit from it. In this blog, we’ll cover the basics of geofencing and help determine who might be the best fit for this strategy.

    What is Geofencing?

    Geofencing is a location-based marketing strategy that allows advertisers to serve ads to people who are in, or have recently been in, a designated area. This is done by drawing a virtual boundary around specific locations and capturing devices within that zone. While not every device may be detected due to various factors, geofencing is still an effective way to reach a relevant audience. Another useful feature is the ability to track whether users enter a “conversion zone”-such as the advertiser’s physical location-after being served an ad, helping gauge ad performance.

    Who Is a Good Fit for Geofencing?

    Dealerships

    Car dealerships, both new and used, are a great fit for geofencing. Since these businesses sell big-ticket items, shoppers often visit multiple locations and take time to decide on a purchase. Geotargeting competitors allows dealerships to reach potential buyers actively in the market for a vehicle. The same logic applies to boat and RV dealerships, where customers typically compare options before making a decision.

    Retail Stores

    Certain types of retail stores also benefit from geofencing:

    • Jewelry Stores: Shoppers often visit multiple stores when making high-priced purchases, making them ideal for geotargeting.
    • Furniture Stores: Customers frequently prefer visiting physical locations to see and try out furniture. Geofencing competitors can capture an engaged audience looking to furnish their homes.
    • Boutiques: Specialty clothing stores can geofence competitors to target shoppers who have a known interest in boutique fashion.

    Entertainment Venues

    Entertainment locations are great for geofencing as they attract people with shared interests:

    • Family-Friendly Venues: Places like children’s museums, arcades, and trampoline parks are perfect for geofencing ads aimed at parents looking for family-oriented activities or products.
    • Events: Did your company recently participate in a Trade show or conference? You can geofence the venue and target ads towards the audience that was present at the event.

    Conclusion

    Geofencing is a powerful tool for advertisers when used correctly. Industries like dealerships, retail stores, and entertainment venues are just a few examples of sectors that can successfully leverage this strategy. If you’re ready to explore the benefits of geofencing, Contact SnapMe to build a tailored campaign for your business!

     

     

  • Digital Marketing Success Revealed Through Detailed Reports

    Digital Marketing Success Revealed Through Detailed Reports

    In today’s fast-paced digital marketing landscape, staying on top of your campaign performance is essential for success. Whether you’re running social media ads, optimizing your site for search engines, executing targeted display campaigns, or managing email marketing efforts, knowing how these activities are performing is key. One of the most effective ways to track this is through monthly reports. Here’s why receiving these reports is crucial for understanding your digital marketing ROI and boosting your business.

    What’s in a Report?

    Reports provide a wealth of data, and while we can’t cover everything in one blog, here’s a snapshot of some high-level metrics you’ll encounter if you’re running an online marketing campaign:

    • Impressions: This shows how often your ad has been seen, giving you insight into the visibility of your brand or promotion. The more impressions, the higher your brand awareness.
    • Clicks: The number of times your ad is clicked reveals more than just visibility. Clicks indicate user interest and are essential for driving visitors to your website or landing page.
    • Click-Through Rate (CTR): CTR measures the relationship between impressions and clicks. A higher CTR indicates that your ad resonates with the audience. Monitoring CTR can help fine-tune ad targeting, copy, and design to improve engagement.
    • Conversions: This is the ultimate goal of most digital campaigns. Conversions can include sales, form submissions, phone calls, or email sign-ups. Understanding where conversions are coming from (age groups, devices, or geographic areas) is crucial for optimizing your campaign.

    Why Are Reports Important?

    Reports offer valuable insights into the progress of your campaign, allowing you to make data-driven decisions. Whether you’re launching a new campaign, entering a new market, or adjusting your target audience, reports help you refine your strategy based on evidence, not guesswork. This minimizes costly errors and improves your chances of achieving your marketing goals through informed, strategic decisions.

    How to Get Started

    Regular reporting is critical for campaign success, yet not all agencies provide it. When you partner with us, monthly reports come standard with every campaign we run. Interested in seeing if digital advertising is the right fit for your business? Contact SnapMe today for a consultation!

     

     

  • Best Time to Post on Social Media

    Best Time to Post on Social Media

    In today’s fast-moving digital world, the timing of your social media posts is just as important as the content itself. With posts disappearing in an instant, knowing when to share can make all the difference in boosting engagement.

    Mastering the timing of your posts isn’t just a strategy; it’s essential for standing out in a crowded space. Ready to improve your online presence? This is your guide to mastering the perfect timing in social media marketing!

    Does Timing Matter for Social Media Posts?

    Absolutely! When you post can greatly impact the reach and effectiveness of your content. The difference between a small ripple and a big wave comes down to when your audience is online. Posting at optimal times boosts visibility, helps you navigate algorithms, and ensures your content stands out among competitors. Whether it’s hitting peak hours, targeting different time zones, or tailoring content for specific periods, timing is key to driving engagement.

    Best Time to Post on Facebook

    • Best days: Monday to Thursday
    • Worst day: Sunday

    With over 3 billion users, Facebook remains a dominant platform. Its slightly older demographic responds well to mid-morning weekday posts. By timing your posts to align with user behavior, you can maximize visibility and engagement.

    Best Time to Post on Instagram

    • Best days: Monday and Tuesday
    • Worst day: Sunday

    For Instagram, posting around 9 a.m. on Monday or Tuesday tends to capture users as they start their week, looking for entertainment. You can also save promotional content for Thursday and Friday to match the weekend mindset, helping you connect with your audience more effectively.

    Conclusion

    There’s no universal best time to post on social media. It depends on factors like your audience, industry, and goals. Instead of relying only on general guidelines, it’s crucial to experiment, analyze your data, and adjust your posting schedule based on your audience’s behavior.

    If managing all this seems overwhelming, we’re here to help. Our team of experts can guide you through social media strategy and timing, ensuring your business gets the attention it deserves. Let’s work together to create a winning social media plan that captivates and engages your audience. Contact SnapMe today to get started!