Archive for July 2023
Personalized Ads Create a Cohesive Experience
Create Less Intrusive Ads with Native Advertising The digital advertising space is constantly evolving, driven primarily by audience preferences. Studies show that 90% of younger individuals (Millennials, Gen X and Gen Z) prefer native advertising over traditional display ads. Native advertising offers an improved user experience and a greater performance by providing users with cohesive…
Read MoreLocation Targeting Updates to Meta Ads
Meta is infamous for making quiet, sudden updates to their advertising platform. While their most recent update has just begun to roll out, it will surely make noise among their advertisers. Your clients may not be affected yet, but many advertisers have noticed a significant change to the location targeting options available in Meta Ads…
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