The Rise of Digital Advertising in Local Media

This month officially marks 30 years of online advertising. On October 27th, 1994, the website Hotwired previewed the first banner ad sponsored by AT&T (shown above). Notice anything missing? There is NO AT&T logo on this ad! My, how far the digital marketing tactics have come. An era was born with this first banner ad,…

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Pairing Together Radio and Digital Sales

Pairing Together Radio and Digital Sales

When it comes to advertising, businesses often get overwhelmed with all the opportunities out there as well as the large number of companies that offer varying marketing services. Organizations that can offer both traditional tactics like radio and digital tactics are able to provide a great benefit to their clients. Here are a few of…

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Dynamic Display Ads for your Business

Dynamic Display Ads for Your Business

Interested in Display advertising for your business? Go beyond advertising only with what you post on your social media or website by adjusting the content of the advertisement to what your potential customer has been researching! Unlike traditional ads that give the same content to all users, dynamic display ads serve content specific to your…

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Why Does an Email Bounce?

Encountering a high bounce rate in your monthly email marketing report can be frustrating both for you and your client. Understanding why emails bounce and exploring ways to prevent them is crucial. Let’s delve into what an email bounce is, the various types that can occur, and the steps your client can take to minimize…

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The Danger of Buzzwords

In the dynamic realm of marketing, buzzwords are frequently overused, misused, and can pose potential risks. The saturation of these terms has reached a point where their impact is diminishing, and their incorrect application may not only prove ineffective but also potentially detrimental. Businesses often fall into the trap of adopting buzzwords without considering their…

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Elevate Your Online Presence With a New Website

Elevate Your Online Presence With a New Website

In the dynamic digital landscape, establishing a robust online foundation is essential for any business. The ever-evolving field of website creation provides innovative and effective means to assist business owners and companies in building a powerful internet presence. If you find yourself wondering, “Where do I begin? What website suits my needs? How can I…

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QR Code Do’s and Don’ts

QR code Do's & Don'ts

What is a QR Code? A QR code is a code that can be read by machines, composed of a pattern of black and white squares. Typically, it stores URLs, and when users scan it with their smartphones, it directs them to a specified URL. The resurgence of QR codes occurred in recent years, particularly…

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Importance of Domain and Hosting

As the business landscape evolves into a more digital realm, the necessity of having a website has grown exponentially for companies, regardless of their size. Whether you’re a small business owner or part of a large corporation, establishing an online presence is pivotal for reaching new customers and expanding your brand. However, the process doesn’t…

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The Importance of Reputation Management

In this digital age, the management of reputation through online reviews has emerged as a pivotal factor influencing consumers’ purchasing decisions. Google and Facebook, among the plethora of review platforms available, stand out as widely used and trusted. Consequently, garnering positive reviews on these platforms holds substantial potential to shape the success of a business.…

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Website Traffic Isn’t Enough: Turn Your Silent Visitors Into Leads

On Site Leads snapme

Is your website getting little to no customer leads? You’re investing time and energy into marketing, but your phone & inbox remain frustratingly quiet. You may be pouring your heart and soul into your websites, only to hear crickets when it comes to new customers. Don’t worry, you’re not alone. Countless businesses struggle to convert…

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