Holiday Season Marketing
'Tis the season for holiday festivities, and for businesses, seizing the opportunity to market during this bustling shopping season is paramount.
Explore some of our favored holiday marketing strategies:
1. Social Media Posting:
Keeping your business's social media profiles current is crucial throughout the year, and even more so during the holidays. Leverage social media to announce new product arrivals, special holiday hours or events, and any ongoing sales or promotions. Whether through organic posts, boosting content, utilizing Facebook Live, or creating events, the key is to craft engaging content that captivates existing followers and attracts new ones.
2. Social Ads:
For businesses active on Facebook and Instagram, integrating social media ads can significantly expand your page and audience. Social media ads offer various formats, from video to single images and carousel ads displaying up to 10 images. The advantage of running these ads lies in the precise audience targeting options. Tailor your messaging to users with similar interests or those who already engage with your page. Social ads excel at showcasing new products or holiday promotions.
3. Geofencing:
Acknowledging the bustling holiday retail scene, geofencing proves invaluable. Reach out to holiday shoppers visiting your competitors by creating a virtual geofence around rival retail stores. Serve targeted ads to users within this geofenced area and track whether they subsequently visit your physical location. It's an effective way to tap into an audience already engaged in shopping activities.
4. Google Business Profile (GMB):
While not a direct advertising tactic, Google Business Profile (formerly Google My Business) plays a pivotal role in holiday marketing. Pay special attention to the hours section, clearly stating your business's holiday hours and any additional shopping hours. Additionally, leverage the post feature on GMB to share details about new products or upcoming special events.
The holiday shopping season presents a significant opportunity for businesses. Ensure you capitalize on a diverse array of marketing tactics available to navigate this bustling season successfully. Call SnapMe today to discover how we can assist in elevating your holiday marketing efforts!