Diversify Your Marketing Tactics
Why Keeping Your Google My Business Profile Updated is Essential
With information readily available, today’s consumers are more informed than ever. A recent study by Semrush found that nearly 60% of Google searches end without a click, as users often start a new search or end their session. However, the study also revealed that 30% of all clicks go to Google-owned properties like Google Maps and Google Images. While this shift can affect how businesses rank on Google Search, it also highlights the importance of maintaining an active online presence.
Since 30% of clicks are directed to Google’s own platforms, keeping your Google My Business (GMB) and Maps profile updated is key to reaching potential customers. An outdated profile can lead users to incorrect information, causing businesses to miss out on new leads. Regularly updating your listing with current information, posts, and photos not only helps potential customers find you but also signals to Google that your business is active, improving your search ranking. Taking these steps is essential in building a strong digital marketing presence.
Diversify Your Marketing Strategy to Maximize Your Reach
The key takeaway from recent findings is that businesses shouldn’t rely on just one marketing tactic. While online search is often the first step consumers take when shopping, it’s important to keep engaging them throughout their buying journey. Tools like Social Media Ads, Location Targeting, and Programmatic Video Ads allow you to reach consumers across multiple platforms, ensuring your marketing strategy is well-rounded. Combining these tactics with an updated online listing presence creates a strong online foundation that attracts potential customers.
Although millions of users turn to Google daily to search for products and services, relying solely on Google Search ads isn’t enough. To make a bigger impact, regularly update your online listings and use various marketing tools like Social Ads, Targeted Display, and YouTube Ads. This approach helps create a dynamic marketing campaign that reaches your audience wherever they are. Contact SnapMe today to learn how we can help you build a diversified strategy that delivers results!