advertising
Zip Code-Based Streaming Advertising
The evolving world of advertising continues to offer new ways to extend your brand’s reach. One of the latest innovations is Zip Code-Based Streaming TV. While streaming TV has been popular for years, targeting viewers at the zip code level is a more recent development. In this article, we’ll explore what zip code-based streaming TV…
Read MoreIs Geofencing A Good Fit For You?
Geofencing is an effective tactic for targeting specific audiences by serving ads based on their location. However, it’s not a one-size-fits-all solution, and not every advertiser will benefit from it. In this blog, we’ll cover the basics of geofencing and help determine who might be the best fit for this strategy. What is Geofencing? Geofencing…
Read MoreAdvertising on Youtube
Did you know YouTube is the second most visited website globally, with over 1 billion hours of content viewed daily? With such a massive audience, it’s an ideal platform for advertisers to reach potential customers. In this blog, we’ll explore the YouTube platform and its advertising opportunities. YouTube Quick Stats*: YouTube has over 100 billion…
Read MoreAdapting to Google’s Constant Search Algorithm Changes
Google is constantly updating its search algorithm, impacting both businesses and consumers. Some changes, like AI Overview pulling misinformation, are widely discussed, while others, such as updates to mobile site indexing, are often overlooked. But what do these updates mean for your site’s optimization? Most updates aim to help users find the most relevant and…
Read MoreHoliday Season Marketing
‘Tis the season for holiday festivities, and for businesses, seizing the opportunity to market during this bustling shopping season is paramount. Explore some of our favored holiday marketing strategies: 1. Social Media Posting: Keeping your business’s social media profiles current is crucial throughout the year, and even more so during the holidays. Leverage social media…
Read MorePairing Together Radio and Digital Sales
When it comes to advertising, businesses often get overwhelmed with all the opportunities out there as well as the large number of companies that offer varying marketing services. Organizations that can offer both traditional tactics like radio and digital tactics are able to provide a great benefit to their clients. Here are a few of…
Read MoreWhy Does an Email Bounce?
Encountering a high bounce rate in your monthly email marketing report can be frustrating both for you and your client. Understanding why emails bounce and exploring ways to prevent them is crucial. Let’s delve into what an email bounce is, the various types that can occur, and the steps your client can take to minimize…
Read MoreQR Code Do’s and Don’ts
What is a QR Code? A QR code is a code that can be read by machines, composed of a pattern of black and white squares. Typically, it stores URLs, and when users scan it with their smartphones, it directs them to a specified URL. The resurgence of QR codes occurred in recent years, particularly…
Read MoreThe Importance of Reputation Management
In this digital age, the management of reputation through online reviews has emerged as a pivotal factor influencing consumers’ purchasing decisions. Google and Facebook, among the plethora of review platforms available, stand out as widely used and trusted. Consequently, garnering positive reviews on these platforms holds substantial potential to shape the success of a business.…
Read MoreWebsite Traffic Isn’t Enough: Turn Your Silent Visitors Into Leads
Is your website getting little to no customer leads? You’re investing time and energy into marketing, but your phone & inbox remain frustratingly quiet. You may be pouring your heart and soul into your websites, only to hear crickets when it comes to new customers. Don’t worry, you’re not alone. Countless businesses struggle to convert…
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