Adapting to Google’s Constant Search Algorithm Changes

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Google is constantly updating its search algorithm, impacting both businesses and consumers. Some changes, like AI Overview pulling misinformation, are widely discussed, while others, such as updates to mobile site indexing, are often overlooked. But what do these updates mean for your site’s optimization?

Most updates aim to help users find the most relevant and factual information. As Google indexes and compiles content, it validates information, rewarding higher-ranked sites or pulling them into its AI Overview.

How Do I Know if Google Likes My Content?

In short, you don’t.
However, relevant, factual, and compelling content is often rewarded with higher rankings. Contrary to the “less is more” approach, Google tends to favor more detailed, high-quality content.

The tricky part lies in mobile site indexing. Search engines like Google use indexing to categorize your content for ranking. For years, Google has been rolling out a mobile-first indexing initiative, meaning it now prioritizes the mobile version of your site over the desktop version. Given that most searches happen on mobile devices, this makes sense.

As of July 5th, 2024, if your site isn’t mobile-friendly, Google won’t index or rank it. But don’t worry—most modern sites are fine. Google’s guidelines don’t require your mobile site to look perfect, just that it’s accessible and loads properly. If you’re unsure, reach out to us for a digital audit.

Conclusion

We know websites and SEO can be confusing, but that’s where we come in. Whether you need help improving your Google ranking, building a mobile-friendly website, or staying ahead of competitors, our team is here to guide you through the ever-changing world of search engines. Contact us today to get started!