Zip Code-Based Streaming Advertising
The evolving world of advertising continues to offer new ways to extend your brand’s reach. One of the latest innovations is Zip Code-Based Streaming TV. While streaming TV has been popular for years, targeting viewers at the zip code level is a more recent development. In this article, we’ll explore what zip code-based streaming TV is, how it works, who can benefit from it, and why it’s quickly becoming a game-changer in the industry.
What is Zip Code-Based Streaming TV?
Let’s begin by defining streaming TV. Streaming TV refers to the commercials shown during breaks on platforms like Hulu, Pluto, Crackle, and Tubi. Targeting specific audiences on these platforms can be costly, especially when using detailed audience data to refine campaigns. The competition in this space is high, and adding audience layers often increases the cost.
So, what makes Zip Code-Based Streaming TV different? Unlike traditional streaming TV ads, this approach doesn’t rely on costly third-party audience data, making it more affordable. But does that mean it’s less targeted? Not necessarily. Zip Code-Based Streaming TV uses Automatic Content Recognition (ACR) viewing data and U.S. Census information to pinpoint zip codes where your target audience is most likely to live. This method ensures ads reach the right viewers without the additional expense of third-party data.
Who Can Benefit?
Zip Code-Based Streaming TV offers significant benefits to a wide variety of businesses. Whether you’re a local or national company, this approach can enhance your advertising efforts. Its affordability makes it especially appealing for businesses looking to transition from traditional TV to streaming. Plus, the added digital attribution component allows advertisers to track the effectiveness of their campaigns and measure ROI, offering tangible results for every advertising dollar spent.
Why It’s a Game-Changer
By combining the reach of streaming TV with the precision of zip code-level targeting, advertisers can connect with their ideal audience more efficiently and affordably. If your brand is ready to explore this innovative approach to advertising, Contact SnapMe for more details and to see how we can help you make the most of Zip Code-Based Streaming TV.