Is Geofencing A Good Fit For You?

Geofencing is an effective tactic for targeting specific audiences by serving ads based on their location. However, it’s not a one-size-fits-all solution, and not every advertiser will benefit from it. In this blog, we’ll cover the basics of geofencing and help determine who might be the best fit for this strategy.

What is Geofencing?

Geofencing is a location-based marketing strategy that allows advertisers to serve ads to people who are in, or have recently been in, a designated area. This is done by drawing a virtual boundary around specific locations and capturing devices within that zone. While not every device may be detected due to various factors, geofencing is still an effective way to reach a relevant audience. Another useful feature is the ability to track whether users enter a “conversion zone”—such as the advertiser’s physical location—after being served an ad, helping gauge ad performance.

Who Is a Good Fit for Geofencing?

Dealerships

Car dealerships, both new and used, are a great fit for geofencing. Since these businesses sell big-ticket items, shoppers often visit multiple locations and take time to decide on a purchase. Geotargeting competitors allows dealerships to reach potential buyers actively in the market for a vehicle. The same logic applies to boat and RV dealerships, where customers typically compare options before making a decision.

Retail Stores

Certain types of retail stores also benefit from geofencing:

• Jewelry Stores: Shoppers often visit multiple stores when making high-priced purchases, making them ideal for geotargeting.
• Furniture Stores: Customers frequently prefer visiting physical locations to see and try out furniture. Geofencing competitors can capture an engaged audience looking to furnish their homes.
• Boutiques: Specialty clothing stores can geofence competitors to target shoppers who have a known interest in boutique fashion.

Entertainment Venues

Entertainment locations are great for geofencing as they attract people with shared interests:

• Family-Friendly Venues: Places like children’s museums, arcades, and trampoline parks are perfect for geofencing ads aimed at parents looking for family-oriented activities or products.
• Events: Did your company recently participate in a Trade show or conference? You can geofence the venue and target ads towards the audience that was present at the event.

Conclusion

Geofencing is a powerful tool for advertisers when used correctly. Industries like dealerships, retail stores, and entertainment venues are just a few examples of sectors that can successfully leverage this strategy. If you’re ready to explore the benefits of geofencing, Contact SnapMe to build a tailored campaign for your business!