Holiday Season Marketing
‘Tis the season for holiday festivities, and for businesses, seizing the opportunity to market during this bustling shopping season is paramount. Explore some of our favored holiday marketing strategies: 1. Social Media Posting: Keeping your business’s social media profiles current is crucial throughout the year, and even more so during the holidays. Leverage social media…
Read MoreBoosted Posts vs. Social Ads
Using Social Media in Your Marketing Strategy: Social media is a powerful tool for connecting with your audience on a personal level, and running ads can greatly boost your business’s reach. Facebook, one of the most popular platforms, offers different advertising options. We can help you navigate the pros and cons of each format to…
Read MoreAd Retargeting Strategy
Stand Out in a Crowded Digital Advertising Space with Ad Retargeting As more advertisers enter the digital space, it’s getting harder for your ads to stand out. Reaching your audience now requires more than just an eye-catching ad—it takes a strategic approach to make the most of every chance to engage potential customers. One effective…
Read MoreThe Rise of Digital Advertising in Local Media
This month officially marks 30 years of online advertising. On October 27th, 1994, the website Hotwired previewed the first banner ad sponsored by AT&T (shown above). Notice anything missing? There is NO AT&T logo on this ad! My, how far the digital marketing tactics have come. An era was born with this first banner ad,…
Read MorePairing Together Radio and Digital Sales
When it comes to advertising, businesses often get overwhelmed with all the opportunities out there as well as the large number of companies that offer varying marketing services. Organizations that can offer both traditional tactics like radio and digital tactics are able to provide a great benefit to their clients. Here are a few of…
Read MoreDynamic Display Ads for your Business
Interested in Display advertising for your business? Go beyond advertising only with what you post on your social media or website by adjusting the content of the advertisement to what your potential customer has been researching! Unlike traditional ads that give the same content to all users, dynamic display ads serve content specific to your…
Read MoreWhy Does an Email Bounce?
Encountering a high bounce rate in your monthly email marketing report can be frustrating both for you and your client. Understanding why emails bounce and exploring ways to prevent them is crucial. Let’s delve into what an email bounce is, the various types that can occur, and the steps your client can take to minimize…
Read MoreThe Danger of Buzzwords
In the dynamic realm of marketing, buzzwords are frequently overused, misused, and can pose potential risks. The saturation of these terms has reached a point where their impact is diminishing, and their incorrect application may not only prove ineffective but also potentially detrimental. Businesses often fall into the trap of adopting buzzwords without considering their…
Read MoreElevate Your Online Presence With a New Website
In the dynamic digital landscape, establishing a robust online foundation is essential for any business. The ever-evolving field of website creation provides innovative and effective means to assist business owners and companies in building a powerful internet presence. If you find yourself wondering, “Where do I begin? What website suits my needs? How can I…
Read MoreQR Code Do’s and Don’ts
What is a QR Code? A QR code is a code that can be read by machines, composed of a pattern of black and white squares. Typically, it stores URLs, and when users scan it with their smartphones, it directs them to a specified URL. The resurgence of QR codes occurred in recent years, particularly…
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