event targeting
Is Geofencing A Good Fit For You?
Geofencing is an effective tactic for targeting specific audiences by serving ads based on their location. However, it’s not a one-size-fits-all solution, and not every advertiser will benefit from it. In this blog, we’ll cover the basics of geofencing and help determine who might be the best fit for this strategy. What is Geofencing? Geofencing…
Read MoreThe Dos & Don’ts of Event Targeting
Event targeting is an exciting and powerful tool when used correctly. This blog explains what to do and what not to do when setting up a campaign to ensure your client is as successful as possible. Before we get into the dos and don’ts, let’s understand what event targeting is and how it works. What…
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