digital advertising
Prioritize Your Audience Over Ad Placement
There are countless online advertising strategies available to boost business, but a common mistake advertisers make is focusing too much on where their ads appear rather than who is seeing them. Over time, it’s been proven that targeting specific audiences is far more effective than simply focusing on ad placements. While there are exceptions to…
Read MoreZip Code-Based Streaming Advertising
The evolving world of advertising continues to offer new ways to extend your brand’s reach. One of the latest innovations is Zip Code-Based Streaming TV. While streaming TV has been popular for years, targeting viewers at the zip code level is a more recent development. In this article, we’ll explore what zip code-based streaming TV…
Read MoreMaximize Your Marketing Impact with Real-Time Digital Reporting
In today’s fast-moving digital landscape, real-time data is the key to making smarter marketing decisions. Gone are the days of waiting until the end of the month to analyze your marketing performance—instant access to your campaign metrics allows you to optimize strategies on the fly, allocate budgets effectively, and maximize your return on investment. That’s…
Read MoreAdvertising on Youtube
Did you know YouTube is the second most visited website globally, with over 1 billion hours of content viewed daily? With such a massive audience, it’s an ideal platform for advertisers to reach potential customers. In this blog, we’ll explore the YouTube platform and its advertising opportunities. YouTube Quick Stats*: YouTube has over 100 billion…
Read MoreFacebook Ads vs. SEM
With so many digital marketing options available, it can be tough to determine the best strategy for your business. Search Engine Marketing (SEM) is often seen as a go-to for driving traffic, but it may not always be the best fit for businesses looking to attract new customers. In this blog, we’ll explore how Facebook…
Read MoreWhy Local Listing Optimization is Essential
Local listing optimization (LLO) is a key digital strategy we offer. But what exactly is LLO, and why is it important? In this blog, we’ll break it down and explain how it benefits your client’s business and their digital marketing efforts. LLO enhances your online visibility, boosting your search ranking for local terms. Local searches…
Read MoreBoosted Posts vs. Social Ads
Using Social Media in Your Marketing Strategy: Social media is a powerful tool for connecting with your audience on a personal level, and running ads can greatly boost your business’s reach. Facebook, one of the most popular platforms, offers different advertising options. We can help you navigate the pros and cons of each format to…
Read MoreAd Retargeting Strategy
Stand Out in a Crowded Digital Advertising Space with Ad Retargeting As more advertisers enter the digital space, it’s getting harder for your ads to stand out. Reaching your audience now requires more than just an eye-catching ad—it takes a strategic approach to make the most of every chance to engage potential customers. One effective…
Read MoreThe Rise of Digital Advertising in Local Media
This month officially marks 30 years of online advertising. On October 27th, 1994, the website Hotwired previewed the first banner ad sponsored by AT&T (shown above). Notice anything missing? There is NO AT&T logo on this ad! My, how far the digital marketing tactics have come. An era was born with this first banner ad,…
Read MorePairing Together Radio and Digital Sales
When it comes to advertising, businesses often get overwhelmed with all the opportunities out there as well as the large number of companies that offer varying marketing services. Organizations that can offer both traditional tactics like radio and digital tactics are able to provide a great benefit to their clients. Here are a few of…
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