Advertising on Youtube
Did you know YouTube is the second most visited website globally, with over 1 billion hours of content viewed daily? With such a massive audience, it's an ideal platform for advertisers to reach potential customers. In this blog, we’ll explore the YouTube platform and its advertising opportunities.
YouTube Quick Stats*:
- YouTube has over 100 billion annual visits, ranking just behind Google as the second most visited site worldwide.
- Around 8% of all US streaming happens on YouTube.
- 83% of US adults use YouTube.
- The audience is slightly more male, with 54% male users and 46% female.
- Most YouTube users fall between the ages of 18-49.
Where Ads Appear on YouTube
Now that we have a snapshot of YouTube's reach, let's look at where ads can appear and when to use each type.
- Outstream Ads on Google Network: These ads show up across various websites in the Google network, such as local news or weather sites, and are mobile-only. They're great for increasing impressions at a lower CPM (Cost Per Thousand Impressions). Since these videos start with the sound off, using eye-catching visuals is key to grabbing attention.
- Non-Skippable Ads: These ads, which viewers can’t skip, typically run for 6 to 15 seconds. They're ideal when you want your full message heard, but come with a higher CPM due to guaranteed full play.
- Skippable Ads: Viewers can skip these ads after the first 5 seconds, making them more cost-effective. To maximize engagement, it's essential to capture viewers' attention early—15- to 30-second spots often work best.
YouTube offers a great opportunity for businesses to advertise with its vast audience and various ad formats. Contact SnapMe to learn more about YouTube advertising and the best placement options for your business!
*Data from Hootsuite