Boosted Posts vs. Social Ads

Using Social Media in Your Marketing Strategy:

Social media is a powerful tool for connecting with your audience on a personal level, and running ads can greatly boost your business's reach. Facebook, one of the most popular platforms, offers different advertising options. We can help you navigate the pros and cons of each format to find what works best for you.

Boosted Posts:

Boosted posts are a great way to increase your brand’s visibility and engage with your audience. They work like a virtual word of mouth, expanding your reach as people engage with and share your content.

Boosting a post is easy: select an already published post, set a budget, choose your audience, and decide how long you want the boost to run. This simplicity makes boosted posts perfect for beginners in Facebook marketing.

However, boosted posts offer limited targeting and placement options compared to Facebook Ads, which means you have less control over who sees your posts.

Facebook Ads:

Facebook Ads are more advanced, created through Facebook Ad Manager to reach specific audiences with greater precision. They allow you to choose from various media types like images, videos, and carousels, and to set campaign goals like driving website traffic or increasing sales.

Facebook Ads offer detailed analytics to help you track performance and make adjustments as needed. While they provide advanced features and targeting, the Ad Manager can be less user-friendly for beginners.

Choosing Between Boosted Posts and Facebook Ads:

Use Facebook Ads when you need precise targeting, advanced features, and detailed analytics—ideal for long-term campaigns or when driving conversions is a priority.

Boosted posts are better for short-term goals, like promoting a special offer or generating buzz around a new product. They’re simple, budget-friendly, and great for increasing visibility and engagement quickly.

Both options have their strengths, and understanding these can help you effectively incorporate them into your marketing strategy. If you need assistance growing your social media presence, contact us! SnapMe is ready to help you make the most of your social media efforts.