Prioritize Your Audience Over Ad Placement

There are countless online advertising strategies available to boost business, but a common mistake advertisers make is focusing too much on where their ads appear rather than who is seeing them. Over time, it’s been proven that targeting specific audiences is far more effective than simply focusing on ad placements. While there are exceptions to…

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Unlocking Email Marketing Success

Why not try some fresh marketing tactics for your business? Contrary to the belief that companies send frequent emails just to annoy their subscribers, email is actually the preferred communication method for most customers—and it delivers an impressive return on investment. Still skeptical? Take a look at these email marketing statistics: HubSpot reports that marketers…

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