Archive for October 2024
Ad Retargeting Strategy
Stand Out in a Crowded Digital Advertising Space with Ad Retargeting As more advertisers enter the digital space, it’s getting harder for your ads to stand out. Reaching your audience now requires more than just an eye-catching ad—it takes a strategic approach to make the most of every chance to engage potential customers. One effective…
Read MoreThe Rise of Digital Advertising in Local Media
This month officially marks 30 years of online advertising. On October 27th, 1994, the website Hotwired previewed the first banner ad sponsored by AT&T (shown above). Notice anything missing? There is NO AT&T logo on this ad! My, how far the digital marketing tactics have come. An era was born with this first banner ad,…
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