Video is one of the most powerful ways to promote your business—offering a visual, engaging format to showcase your products or services. Two top video ad options are YouTube Ads and Programmatic Video Ads—each with unique benefits.
Programmatic Video Ads
These video ads run across a wide range of websites and apps, appearing before, during, or after video content.
Example: Watching a sports clip on a news site and seeing a mid-roll ad for a local sporting goods store—that’s programmatic video.
YouTube Ads
These play on YouTube and across Google Video Partner sites. Ads can range from 6 seconds to over a minute, showing up before or during video content.
Example: Clicking a cooking video on YouTube and seeing a 15-second grocery store ad first—that’s a YouTube ad.
Why Use Video Ads?
- High Engagement: Video is attention-grabbing and informative.
- Precise Targeting: Reach users by location, interest, or online behavior.
- Boosts Awareness: Great for getting your brand in front of the right audience.
Which One’s Right for You?
- YouTube Ads: Great for auto, home services, and youth-focused brands. Requires a YouTube channel but has a lower CPM.
- Programmatic Video: No platform requirements and more flexible targeting (like retargeting or keyword-based ads). Typically has a higher CPM.
Ready to Launch?
Both formats are great tools for building awareness and reaching new customers. Contact our team today to start your video advertising journey!