Social media advertising has come a long way—now offering more formats and placements than ever to help brands connect with their audience and showcase their unique identity. The three primary ad formats are carousel ads, static ads, and video ads, each with its own strengths.
Carousel Ads
These scrollable image slides are ideal for showcasing multiple products, services, or locations. They drive high engagement by encouraging users to interact, which in turn boosts visibility through the platform’s algorithm. Some platforms even allow integration with product catalogs, making them great for e-commerce.
Static Ads
Single-image ads that work well for brand awareness or promoting a simple message. They can be designed in various sizes to fit placements like Stories, feeds, or sidebars. Properly sized ads perform better, making optimization key to engagement and visibility.
Video Ads
With platforms like TikTok driving video trends, short, vertical video ads (9:16) are now top performers. Great for grabbing attention and standing out, video ads work best with minimal text and can be placed on Reels, TikTok, Snapchat, and more.
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