Figuring Digital ROI Made Easy
Digital advertising has become a must-have for businesses looking to stay ahead of their competition. In today’s fast-paced world, it is the most effective way to connect with your audience, create awareness and drive sales. However, tracking and measuring the impact of your digital campaigns can be daunting. This is where digital ROI comes in. […]
Why You Need Digital Marketing
Capitalize With the Power of Digital Marketing In today’s digital age, having a strong online presence is more important than ever for businesses. With the rise of e-commerce and remote work, companies must adapt to stay relevant and competitive. According to a report by Forrester, U.S. companies are expected to spend a whopping $146 billion […]
Why Am I Not Seeing My Ads?
You just launched a new digital advertising campaign with your client. Your client is excited! However, when customers start to discover that their ads don’t display for them, they get angry, doubt the validity of digital advertising, and become hesitant with trusting the process. Not seeing your own advertisement, though, is common. There are actually […]
Top Performing Industries for SEM
SEM, or Search Engine Marketing, is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM? In this blog we will discuss the definition of […]
Which Social Media Channels Should You Use for Marketing?
Determining the Right Social Channels for Your Client’s Business: Does your client have the time or resources to run and maintain all of their social media channels? If the answers to the above questions are no, then Social Media Management might be a good fit for them. Let’s dig more into what channels might be […]
The Dos & Don’ts of Event Targeting
Event targeting is an exciting and powerful tool when used correctly. This blog explains what to do and what not to do when setting up a campaign to ensure your client is as successful as possible. Before we get into the dos and don’ts, let’s understand what event targeting is and how it works. What […]