The most common digital marketing question we hear? “How do I get found on Google?”
As with any tech, Google is constantly evolving—updating its algorithms, testing new features, and refining how information is delivered. If it feels like the search results page looks different every time you use it, you’re not imagining things.
Lately, Google has been rolling out new features like AI Overviews, richer visuals, product comparisons, and updates to how business profiles are displayed. These changes often appear gradually or vary by user, which can make things feel inconsistent.
So, what does this mean for your business?
In short: you have to stay active. The days of “set it and forget it” are over. SEO, SEM, and your Google Business Profile still matter—more than ever, in fact. These tools help Google recognize your business as relevant, trustworthy, and worth showing to searchers.
Google’s goal is clear: deliver the most helpful information fast. Your job is to make sure your content and presence support that goal.
We know keeping up with Google isn’t at the top of your to-do list—but it’s at the top of ours. Our Digital Strategists stay on top of the latest changes so you don’t have to. Whether you’re unsure about your current strategy or want to improve your visibility, we’re here to help you stay ahead.
Got questions? Let’s talk. We’ll help you stay in front of the right people, no matter how often Google changes the game.