Geofencing: A Powerful Tool for Location-Based Marketing

Geofencing is a location-based marketing strategy that uses longitude and latitude to create a virtual perimeter around a specific geographical area. This virtual perimeter, also called a "geofence," allows businesses to send personalized messages to mobile devices that enter or leave the defined boundary.

How Geofencing Works

Geofencing works by setting up a virtual boundary around a location using latitude and longitude within a 2” boundary. When a mobile device enters this area, it triggers a predefined action, such as sending a push notification or displaying an ad.

Benefits of Geofencing

• Targeted Advertising: Geofencing allows businesses to send relevant messages to a specific target audience, ensuring that marketing efforts reach the right people at the right time.
• Increased Engagement: Location-based notifications are more likely to prompt action from mobile users, increasing the likelihood of visits and conversions.
• Improved Local Sales: By focusing on a particular geographic location, businesses can attract more local customers and increase foot traffic.
• Enhanced Customer Insights: Collecting location data provides valuable insights into customer behavior patterns and preferences.
• Cost-Effective Marketing: Geofencing allows for efficient allocation of advertising budgets by targeting only specific geographic areas.

Geofencing Examples

Geofencing has various applications across different industries:

• Retail: Stores can send promotions to customers who are nearby or in a competitor's location.
• Automotive: Dealerships can target individuals leaving a competing dealership.
• Events: Concert and event producers can geofence venues with offers for upcoming events.
• Health & Fitness: A gym could send a free day pass offer to people who are near a fast-food restaurant during lunchtime.
• Hospitality: A coffee shop could send a coupon for a free pastry to people who are walking by on a cold morning.

 

Conversion Tracking

SnapMe also provides conversion tracking. This is where we set up a virtual perimeter around a specific physical location, often a business, to measure the effectiveness of your advertising. 

When a mobile device that has previously been exposed to one of your digital ads enters this defined area (i.e. comes into your store or business), it is counted as a "conversion," indicating that the ad successfully influenced a visit to the location. This allows you to track the real-world impact of your digital ad campaigns, showing how many individuals who saw your ad subsequently visited a physical store or location.

Interested in learning more about geofencing and how it can help you? Reach out!