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Your Secret Sauce – Why exposing it helps your brand
Companies used to keep their secret sauce, well, a secret. You know, that particular thing that you consider your company’s competitive advantage? Do you tell everyone what it is? If you don’t, here’s why you should. In a report by Wistia, a platform for hosting and creating videos, over 90 million video minutes were…
Read MoreWhat Is Geofencing?
Target Users Based on Specific Geographic Areas Have you ever heard the term geofencing and thought, “what is that?” You are not alone! Geofencing is the most advanced location-based mobile advertising technology for targeting users at specific geographic areas. Using precise GPS coordinates, we can target people entering your competitors’ stores, visiting their favorite hangout…
Read MoreLocation Targeting Updates to Meta Ads
Meta is infamous for making quiet, sudden updates to their advertising platform. While their most recent update has just begun to roll out, it will surely make noise among their advertisers. Your clients may not be affected yet, but many advertisers have noticed a significant change to the location targeting options available in Meta Ads…
Read MoreWhy Am I Not Seeing My Ads?
You just launched a new digital advertising campaign with your client. Your client is excited! However, when customers start to discover that their ads don’t display for them, they get angry, doubt the validity of digital advertising, and become hesitant with trusting the process. Not seeing your own advertisement, though, is common. There are actually…
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