Marion State Bank faced a multi-layered growth challenge: they wanted to increase overall brand awareness, attract a completely new segment of deposit account customers to a newly built branch—without cannibalizing customers from a nearby branch—and boost loan growth across all locations. The goal was to establish Marion State Bank as a trusted financial partner in a competitive market while achieving measurable returns from their marketing investments.
Video Marketing: We produced a flagship brand video, broken down into four 30-second ad segments rotated quarterly on OTT/CTV streaming TV platforms to drive consistent brand exposure.
Search Engine Marketing (SEM): Focused campaigns using high-intent keywords brought in qualified leads, drove branch visits, and generated loan inquiries.
Social Media & Display Ads: Managed social platforms and launched targeted ad campaigns to enhance brand recognition and attract local audiences.
Email Marketing & Reputation Management: Monthly email campaigns kept Marion State Bank top of mind for existing customers, while review solicitation efforts improved online ratings.
Local Listing Optimization & Targeted Landing Pages: These ensured accurate, consistent directory listings and improved SEO performance, boosting visibility and revenue.
Geofencing Campaigns: Ads targeted competitors’ locations and key traffic zones, encouraging potential customers to choose Marion State Bank as their local banking partner.
* Over one year
SnapMe’s integrated strategy successfully elevated Marion State Bank’s brand, attracted new customers, and delivered a dramatic increase in profitability—all without drawing customers away from existing branches.
The statistics, metrics, and results presented in this case study are provided for illustrative purposes only. They are based on specific circumstances and may not be representative of typical outcomes. Actuals results may vary depending on a wide range of factors, including industry, target audience, budget, and execution. This case study is not intended to guarantee or predict future performance, and should not be interpreted as a promise of similar success.
