In a mobile-first world, connecting with your audience where they spend most of their time—on their phones—is more important than ever. That’s why we’re excited to introduce Mobile Audience Targeting (MAT), a powerful new advertising solution designed to reach the right people at the right time.
Mobile Audience Targeting allows businesses to engage potential customers using a strategic mix of geographic location, interests, and behaviors—ensuring every ad is relevant, targeted, and impactful.
What Is Mobile Audience Targeting?
Mobile Audience Targeting is an advanced, location-based mobile advertising approach that combines geofencing, behavioral and demographic targeting, and retargeting into one comprehensive strategy. This allows brands to reach users directly on their mobile devices based on where they go, what they care about, and how they’ve interacted with your business in the past.
Here’s how each component works:
Targeted Display Advertising
Serve static or animated display ads to users based on interests, demographics, behaviors, or purchase intent within a defined geographic area such as a city, zip code, radius, DMA, or state.
Geofencing
Deliver display ads to users who are currently at—or have recently visited—specific locations, such as competitor storefronts or other high-traffic areas your customers frequent.
Ad & Site Retargeting
Reconnect with users who have previously seen your ads or visited your website, reinforcing brand awareness and encouraging return visits.
Store Retargeting
Reach users who have already visited your physical location with new messaging. This optional tactic is highly effective for re-engaging high-intent audiences.
All four tactics include the ability to track in-store visits after an ad is viewed, providing measurable insight into real-world results.
Who Should Use Mobile Audience Targeting?
Mobile Audience Targeting is a strong fit for any business looking to stay top of mind with consumers—especially brick-and-mortar locations. Retailers, restaurants, automotive dealers, and service-based businesses benefit most, as MAT helps drive both online engagement and in-person foot traffic. By targeting users near your location—or even those visiting competitors—you can influence decisions at key moments.
How to Get Started
Getting started with MAT is simple. Our team will evaluate whether this strategy aligns with your goals, then handle everything from audience selection and geofence setup to pixel placement, ad creation, and campaign launch. Campaigns are continuously optimized, and regular reporting keeps performance transparent and measurable.
With Mobile Audience Targeting, your brand stays connected to customers wherever they go. Contact us today to learn more and start reaching your mobile audience with precision and purpose.